Augmented reality relies on an app that recognizes markers to show additional information on the screen. The marker determines which content to show, and acts as an anchor point for the content so that it remains glued to the real world image. Markers can be specific tags for the purpose, typically fixed to a wall or positioned strategically in a reception area. But they can be normal objects too… or photographs, maps, ads or anything that can be recognized by image processing software.
High quality content
As we offer a one-stop-shop approach to content development, our teams can not only create the required AR app, but all the content that goes inside. Whether it’s video production, graphics design or 3D/infographics/cartoon animation, we have the people and the tools to make sure your customers will enjoy a highly impressive experience.
Most AR projects rely on the user to download an app that delivers the AR experience. Not everyone is inclined to do that, especially if the download has to happen over a mobile connection. Therefore, for some applications or environments, like a trade fair, the alternative approach is to let the visitor point a simple plastic marker to a camera, and see the additional content superimposed on a big screen in front of him. No mobile app, no download, only a few low cost markers are required to offer an impressive AR experience.